Biosketch
Dr. Shiksha Singh Kushwah is an Assistant Professor in the area of Marketing at NSUT. Previously she has worked as Assistant Professor with NTPC School of Business (mentorship by IIM Ahmedabad). She has done her Ph.D. from the Indian Institute of Technology, Delhi. The topic of her doctoral research was “Exploring Consumption Communities: A study of Purchase Intentions and Choice Behavior”. Her doctoral work published in international peer-reviewed journals. She has received a Junior Research Fellowship from University Grant Commission in 2014. She has three years of industry experience in marketing and pre-sales profiles in the oil and gas and power industry. Prior to that, she has completed her MBA from the Army Institute of Management and Technology, Greater Noida (under Army Welfare Education Society).
Areas of Interest
Consumption Communities; Sustainable Consumption; Selling and Sales Management; Public Policy Marketing
- Publications (Click to expand)
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Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Why do people buy organic food? The moderating role of environmental concerns and trust. Journal of Retailing and Consumer Services, 57, 102247. (Impact factor-4.21; CiteScore-7.4, ‘A’ category journal)
Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Behavioral reasoning perspectives on organic food purchase. Appetite, 154, 104786. (Impact factor-3.60; CiteScore-3.97, ‘A’ category journal)
Kushwah, S., Dhir, A., Sagar, M, & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. Appetite, 143, 104402. Indexed in Elsevier (Impact factor-3.60; CiteScore-3.97, ‘A’ category journal)
Kushwah, S., Dhir, A., & Sagar, M. (2019). Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns. Journal of Cleaner Production, 236, 117519. Indexed in Elsevier (Impact factor-7.24; CiteScore-7.32)
Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding consumer resistance towards consumption of organic food. A study of ethical consumption, purchasing and choice behavior. Food Quality and Preference, 77, 1-14. Indexed in Elsevier (Impact factor-4.84; Cite Score-4.57; ‘A’ category journal)
Kushwah, S., Shree, D., Rezaei, S., & Sagar, M. (2019). The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries. Journal of Islamic Marketing. (‘B’ category journal)
Kushwah, S., Shree, D., & Sagar, M. (2017). Evolution of a framework of co-creation in political marketing: select cases. International Review on Public and Nonprofit Marketing, 14(4), 427-445. (‘B’ category journal)